The demand for plant based proteins is exploding. Stores and restaurants offer more and more plant based products. Consumers are increasingly concerned not only about their health but also about the impact of their food on the environment. They seek to diversify protein sources by choosing those that minimize negative impacts on global warming and biodiversity. They also want products that meet their changing lifestyles.
Innovation encourages farmers to develop quality plant chains by improving seeds, cultivation methods and short circuits. It enables the food industry to make better use of its products: ingredients or finished products with new processes that respect nutritional and organoleptic qualities. Innovation also means attractive, easy-to-cook or ready-to-eat food products that favour plant based alternatives. Innovative start-ups play a key role in leveraging creativity and new solutions to meet these challenges. The partnership between start-ups and traditional players (farmers, agri-food industry) is win-win: it accelerates the development of the former and the transformation of the latter.