Le Village by CA Nord de France team visited London last week for the Insight & Innovation Day organised by YFood. Athena Simpson and Nadia El Hadery founded YFood two years ago and made the now reknown London Food Tech Week a success.
"Sustainability is non-negotiable anymore" says Athena. The sustainable dimension of our plates is indeed a major concern for startups in the UK food industry. Paul Brown, founder of BOL Foods - a healthy range of salads and hot dishes – turned his business into a 100% plantbased one. Plant based, sustainability, personalization of food along with new types of production are profound transformations from which there seems to be no escape anymore. Hippeas organic and protein rich chickpea puffs are in, fat regular peanut puffs are out.
UK seems to have a role to play in clean meat and plant based proteins as well with Moving Mountains Foods, a Foodtech startup which launched the B12 burger, a B12 vitamin-rich patty. You can have a bite of this 2.0 burger at Maxwell’s Covent Garden. That’s what we did of course and the expected “waouh” effect was there.
To all startups out there who now have to catch the sustainability train and live up to consumers’ high expectations, we would suggest to follow Paul Brown’s advice: go big and don’t accept “no” as an answer!