What does this not-so-new-anymore wild word mean? Flexitarian is the flexible vegetarian! So maybe you're flexitarian without even knowing it? Because the concept seems fairly widespread, except that individuals who have adopted this food practice have not necessarily put names to it.
Flexitarians or semi-vegetarians are individuals whose diet is mainly based on the consumption of vegetables, fruits, eggs, dairy products. In this, their meals are mostly plant based and very similar to those of vegetarians. But if the vegetarian categorically refuses to include a piece of meat or fish in his diet on occasion, this is not the case of the flexitarian, and this is what makes them different.
Flexitarism means eating less meat and more vegetables without giving up on the right to eat fish or meat sometimes, whether out of envy, convenience or even pleasure. Rather than unmotivated vegetarians, flexitarians are individuals sensitive to the animal cause, the advanced harmfulness of meat and to broader environmental questions. They thus wish to contribute to the need to change diets in meat-consuming countries, while refusing to lock themselves into a specific food box.
Flexitarians are also often sensitive to the quality of the food they eat, preferring to buy fruit and vegetables at their local farmer’s market, organic shops or grow them directly.
So here is a call to startups: how are you improving the quality of the daily food we eat? Wether you are in the Agrifood sector or on the consumer side of things, apply to the Plant Based Protein Innovation Awards for Startups organized by Le Village by CA Nord de France and defend your project at the Protein Summit in Lille on October 24th!