Plant-based protein foods are booming: in the United States, for example, retail sales of vegetable meat substitutes increased by 23% between 2017 and 2018 (vs. 2% for the food market) according to data compiled by Nielsen and the Good Food Institute. In the same vein, the market for plant substitutes for animal products (milk and meat) now reaches $4.5 billion in the United States.
Consumer demand for plant-based substitutes for animal protein is therefore there and operations within the sector attest to this excitement... and investor interest in these new products!
Regarding vegetable alternatives to meat, Beyond Meat and Impossible Food carried out the last most significant operations:
- In May 2019, the Beyond Meat IPO was a success with a first listing at $46 (84% above the IPO price) and a 163% increase in the share price from the first day, valuing the company at $3.8 billion!
- Previously, Impossible Food had distinguished itself after raising $300 million. In total, the company raised more than $750 million during its various fundraising campaigns, enabling it to forge a partnership with Burger King, which now offers a vegetarian version of its famous Whopper in the United States.
A sign of the times, great names appear in the capital of these companies, such as Léonardo Di Caprio, Jay-Z, Bill Gates and also Don Thompson, former boss of McDonald's.
Not a week goes by without plant-based proteins making the headlines, whether it is from startups such as Equinom, which recently announced that it has developed an even richer non-GMO soybean, or from long-established manufacturers such as Tyson Foods, the largest meat producer in the United States, which launched itself directly into the competition for vegetable alternatives to meat last June.